Comments on: Ad Revenue? http://someventure.com/2006/10/13/ad-revenue/ Join me in real-time as I attempt to step outside the cube and build a web business. Should be good! Sat, 30 Aug 2008 11:08:22 +0000 http://wordpress.org/?v=2.2.2 By: Zack http://someventure.com/2006/10/13/ad-revenue/#comment-69 Zack Wed, 18 Oct 2006 23:59:40 +0000 http://someventure.com/2006/10/13/ad-revenue/#comment-69 Thanks for the comment Josh! It's more of a headache for sure, although potentially worth the pain. I haven't had much luck with C in the past but then I haven't built a web app with commercial intentions either. So we'll see what happens. I agree with you though, regarding unnecessary headaches and that’s why in all actuality I’m not giving this a whole lot of thought, just throwing it out there. First things first, I need to build a quality product that people will use! I'll have to look into your friends hosting services since that's one of the next items on my todo list. Right now, Dreamhost is looking pretty tempting to me. Thanks for the comment Josh! It’s more of a headache for sure, although potentially worth the pain. I haven’t had much luck with C in the past but then I haven’t built a web app with commercial intentions either. So we’ll see what happens.

I agree with you though, regarding unnecessary headaches and that’s why in all actuality I’m not giving this a whole lot of thought, just throwing it out there. First things first, I need to build a quality product that people will use!

I’ll have to look into your friends hosting services since that’s one of the next items on my todo list. Right now, Dreamhost is looking pretty tempting to me.

]]> By: Josh http://someventure.com/2006/10/13/ad-revenue/#comment-68 Josh Wed, 18 Oct 2006 23:00:23 +0000 http://someventure.com/2006/10/13/ad-revenue/#comment-68 I would have to go with starting with C then move to B if you get the traffic, and then when you have the free time you can go to A. I just think you would be bringing on added headache at this time to start your own ad program, but I am not you so I can't speak completely for you. One of my friends runs a great online web hosting business he set it all up himself and he might be able to give you some advice, <a href="http://www.webspacesolutions.com/" rel="nofollow">Web Space Solutions</a> I would have to go with starting with C then move to B if you get the traffic, and then when you have the free time you can go to A. I just think you would be bringing on added headache at this time to start your own ad program, but I am not you so I can’t speak completely for you.

One of my friends runs a great online web hosting business he set it all up himself and he might be able to give you some advice, Web Space Solutions

]]> By: Zack http://someventure.com/2006/10/13/ad-revenue/#comment-67 Zack Sat, 14 Oct 2006 01:35:45 +0000 http://someventure.com/2006/10/13/ad-revenue/#comment-67 Thanks for the feedback Ryan! I'll have to consider CPM as I look into this more. As you pointed out, B is very appealing to me at this point. Guaranteed payment and, as you said, no complex pay-per-click system with fraud protection to worry about (I wonder if there is some good open source software out there for this though, I'll have to look into it). Starting out, I'm sure it will be difficult convincing advertisers that my site is worth a straight fee. But once I have a good google ranking and traffic (fingers crossed), this will just make good sense. It's not necessarily about clicks afterall, it's also about upping your ranking and raising product awareness. So I think B is where it's at, but who knows, I suppose it depends on the site and how targeted it is. I may attempt all three to a degree and see what happens. Perhaps I can have several different options for the advertiser and tweak the agreement as you mentioned to ensure they get their money's worth. Thanks for the feedback Ryan!

I’ll have to consider CPM as I look into this more. As you pointed out, B is very appealing to me at this point. Guaranteed payment and, as you said, no complex pay-per-click system with fraud protection to worry about (I wonder if there is some good open source software out there for this though, I’ll have to look into it).

Starting out, I’m sure it will be difficult convincing advertisers that my site is worth a straight fee. But once I have a good google ranking and traffic (fingers crossed), this will just make good sense. It’s not necessarily about clicks afterall, it’s also about upping your ranking and raising product awareness. So I think B is where it’s at, but who knows, I suppose it depends on the site and how targeted it is. I may attempt all three to a degree and see what happens.

Perhaps I can have several different options for the advertiser and tweak the agreement as you mentioned to ensure they get their money’s worth.

]]> By: Ryan Williams http://someventure.com/2006/10/13/ad-revenue/#comment-66 Ryan Williams Fri, 13 Oct 2006 20:59:39 +0000 http://someventure.com/2006/10/13/ad-revenue/#comment-66 Good question, I'll be interested to see the feedback you get. A. The most work, but the potential for more targeted ads is nice. I'd put that off until traffic is good enough to justify the work. B. For a site publisher B is definitely preferred, but you run the risk of running off your advertisers if they aren't getting a good return. Might be good to have minimum views/clicks for the money, with some program for refunding or extending ad runs. C. Easiest to do but has the lowest return. If traffic is doing well, it's worth trying out while pondering A and finding advertisers for C. Another popular method is CPM, or cost per 1000 impressions. Good question, I’ll be interested to see the feedback you get.

A. The most work, but the potential for more targeted ads is nice. I’d put that off until traffic is good enough to justify the work.

B. For a site publisher B is definitely preferred, but you run the risk of running off your advertisers if they aren’t getting a good return. Might be good to have minimum views/clicks for the money, with some program for refunding or extending ad runs.

C. Easiest to do but has the lowest return. If traffic is doing well, it’s worth trying out while pondering A and finding advertisers for C.

Another popular method is CPM, or cost per 1000 impressions.

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